Over recent years, virtual reality (VR) has emerged as a transformative tool in sensory evaluation within consumer research, offering a means to recreate realistic consumption contexts that enhance ...

The Science Behind VR Exposure Therapy Virtual reality exposure therapy works by creating controlled environments where ...

Research into body ownership and perception in virtual reality has rapidly advanced our understanding of how the human brain constructs a sense of self through the integration of multisensory signals.

Stepping into a virtual forest or waterfall scene through VR could be the future of pain management. A new study shows that immersive virtual nature dramatically reduces pain sensitivity almost as ...

Even a simple skin procedure can make someone a little nervous. At UConn Health, a new study is helping patients find calm in ...

For many of us, climate change feels like a distant threat—damage that will happen in the future somewhere far away to people ...

Immersing in virtual reality (VR) nature scenes helped relieve symptoms that are often seen in people living with long-term pain, with those who felt more present experiencing the strongest effects. A ...

MADRID — Virtual reality (VR)–based cognitive behavioral therapy (CBT) may be an alternative treatment option for patients with paranoia based on results of a new randomized, controlled trial. The ...

Immersive virtual reality combined with multisensor biofeedback (IVR-BF) demonstrated significant potential for alleviating chronic pain and improving quality of life in patients with fibromyalgia ...

Scientists in Sweden have created a revolutionary new form of “electronic paper” that could change the way we interact with ...