Preface -- History Of Visual Merchandising -- Role Of A Visual Merchandiser -- Day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual ...

In visual merchandising, retail window displays are never just decoration. They are a critical tool for shaping brand identity and attracting customers. A well-executed window not only communicates a ...

“Ultimately, the window is a billboard,” Jonathan Anderson said, explaining why he plunked a giant, very British-looking teapot in the window of his new JW Anderson boutique in Milan instead of a ...

Manhattan is merry and bright! New York City’s department stores have decked the halls for the holiday season, with their window displays spreading joy to New Yorkers and visitors alike. “The holiday ...

Jackie Nance Sons is the CEO and Founder of Native Wildflowers Nursery. She is a master gardener and loves to travel. Spring is coming, and retailers everywhere are starting to think about and create ...

Epcot shoppers always have an international selection of merchandise, but now its points of purchase are presented with holiday flair, lavender among the greenery, peppermint-striped faceplates and ...

The first time I went to Savannah—a quick weekend trip down from Charleston, South Carolina—I came prepared with a long list of stores I wanted to pop into. After years of scrolling Instagram and ...

This holiday season, NYC’s most iconic stores are decking out their displays with the kind of show-stopping magic usually reserved for elaborate Broadway sets. “This is show business, it’s not the ...

Marcus Cerda has an eye for window displays. Most people see it at Julian Gold, the luxe ladies fashion boutique that first opened 80 years ago in San Antonio. There, and at the handful of other ...

Time to deck the halls! It’s the holiday season, and New York City’s stores are getting all spruced up with window displays that attract locals and tourists alike. But for major department stores, the ...