Seeking to raise the profile of online advertising, an industry trade group that includes members such as MSN, AOL and Yahoo endorsed a new set of ad sizes that are larger than standard Web banners.

The Interactive Advertising Bureau on Monday defined new guidelines for rich media advertising, a move that could push flashy, interactive ads even further onto the landscape of Web publishing. The ...

With guidelines for web ad sizes over four years old, it was certainly time for the new IAB standards, which now include skyscrapers and pop-ups, among other previously non-standardized units. Robin ...