GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.

Google is making it easier to implement the Google tag across an entire website by integrating it with Google Ads and Google Analytics. Sitewide tags are essential to understanding how customers ...

Google announced a new Google Tag that Google says will "unlock new capabilities to help you do more, improve data quality and adopt new features - without requiring more code." Google Tag Manager is ...

Google is testing global site tags with automatic collection of user-provided data, which is one of the setup methods for enhanced conversions. Advertisers must select the automatic setup option (it ...

Google simplified the process for merchants to obtain API keys for local inventory feeds, clearing a hurdle to faster Shopping integration.