Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ask a room full of business leaders, marketers and entrepreneurs to define the difference ...

Contextual targeting leverages metadata to align ads with relevant content, such as placing a pizza ad during a scene where characters order pizza. "It also means that if there's sports content on, ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...

Generative AI's initial hype in advertising is now tempered with growing skepticism. Still, major agencies like Publicis and WPP are planning significant AI investments. Insiders say AI has potential ...