“Brands are shifting larger portions of their budgets to influencer marketing, but many find it difficult to measure results, ...

CPEV is not a metric you're likely to hear much on Madison Avenue, but on Pennsylvania Avenue, it may be the only ad metric that really matters. It stands for the advertising cost per electoral vote, ...

Ever wonder how blogs and websites make money? Well here are a few ways that websites make money with the advertisements you see on their websites. And yes we explain why they make you click to the ...

SAN FRANCISCO, Oct. 29, 2024 (GLOBE NEWSWIRE) -- AdRoll, a leading marketing and advertising platform that helps business-to-consumer brands grow their businesses, today released the Q4 2024 edition ...

A whopping 96 per cent of UK advertisers buy their online video ads the same way they purchase TV slots, based on guaranteed cost per mille (CPM), according to new research by video advertising ...