Amazon reportedly paid an estimated $40 million to acquire "Melania" and spent an additional $35 million on marketing.

A blockbuster-budget documentary about a sitting first lady is unprecedented. Here’s why it has people questioning everything ...

Melania, however, cost significantly more than a typical documentary, at $40m to make and $35m to promote ...

Amazon backed up the Brink’s trucks for the vanity film, resulting in weekend ticket sales of about $7 million in North America, enough for third place.