NEW YORK--(BUSINESS WIRE)--(Internet Week) – YP, the go-to local search destination for more than 70 million* people across the U.S., has introduced the YP℠ app for the Apple Watch to allow users to ...

LOS ANGELES--(BUSINESS WIRE)--YP℠, the go-to local search destination for nearly 60 million* people across the U.S., today announced a new integration of content from travel planning and booking site ...

Local business search engine YP.com has announced its end of year report, revealing its latest trends about what consumers are searching for as the holiday season nears. Local business search engine ...

Restaurants, Financial Services and Beauty Services are among the top business categories local searchers seek information about online, according to the YP.com Local Insights Digital Report for Q3 ...

When one looks across the local digital landscape there are many companies and apps but few consumer “brands.” In specific verticals, like travel or automotive, there are companies such as TripAdvisor ...

With searches for “gas stations” doubling on the YP(SM) app over the past six months(i), the integration of gas prices is a natural step in navigating users toward nearby money-saving options. “When ...

The first rule of search engine marketing is never say never. Indeed, many company executives do -- but Darren Clark, CTO at YP.com, isn't one of them. On Tuesday he announced the launch of ypSearch ...

In 2013, YP launched the "YP: The New Way To Do" campaign to promote its name change from YellowPages.com to YP after its spinoff from AT&T. Then last year, the brand introduced a new brand promise ...

Local search provider YP (formerly Yellowpages.com) is introducing a new cross-device retargeting capability directed at national advertisers. It combines the company’s high-intent local query data ...