The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

CEO Adam Aron said that after this weekend, AMC has turned a corner. "With many more potentially huge movies coming in June ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

AMC Entertainment Holdings (AMC) operates a vast network of movie theaters and screens, focusing on customer engagement via ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

The ‘Mad Men’ and 'The Walking Dead' platform is the latest Hollywood company to sign a pact with the generative AI firm.

AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according ...

AMC Networks (which includes AMC, BBC America, Shudder, Acorn TV, IFC, AMC+ and more) isn’t yet going so far as to say AI ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to ...

Last year, Runway announced a partnership with Lionsgate, in which Runway will create a new AI model for the studio to help ...