Gen Z seems to have a case of economic malaise. Nearly half (49%) of its adult members — the oldest of whom are in their late ...

BofA found that 22% of Gen Z homeowners bought their home with siblings, surging from 12% in 2024 and just 4% in 2023.

It's what analysts say could be a concerning trend as the birth rate continues to decline, creating larger implications for ...

Our research reveals that 65% of Gen Z buyers will abandon a business relationship after just two to three negative ...

Fewer Gen Z voters said they plan to vote for a Republican in the midterm election than a month ago, according to a new ...

"It instantly struck me as hilarious because if you have sisters, you know exactly what that means," Sophia Bamford told ...

Discourse around what some are calling the “Gen Z gaze” erupted on X this week as older generations complained about customer ...

Many casual dining restaurants whose heydays were thought to be past are attracting younger customers charmed by memories of family meals and stability.

With summer right around the corner, Gen-Z vacationers have begun touting their travel tips, but some top recommendations are ...

TQL has not shied away from hiring 20-somethings. More than 70% of their new hires were sourced from Gen Z in 2025.

As the summer shopping season kicks off, all eyes are on Gen Z—those born between 1997 and 2012 and whose purchasing power ...

The most powerful thing a brand can do right now is to create an authentic relationship with Gen Z, according to Pinterest VP ...