Elf Beauty (ELF) shares soared nearly 10% during midday trading on Monday after Morgan Stanley upgraded the company’s stock ...

Hailey Bieber Strikes $1 Billion Deal to Sell Rhode to e.l.f. Beauty Bieber founded Rhode in 2022, and will serve as chief creative officer once the deal closes. By Alex Weprin ... May 28, 2025 1:32pm ...

The massive $1 billion deal makes Hailey Bieber wealthier than her husband, Justin Bieber, and revives e.l.f.'s "positive momentum," according to analysts.

Despite offering only 10 products, Hailey Bieber’s beauty and skincare brand Rhode is worth $1 billion to e.l.f. Beauty, which announced their acquisition of the brand on Wednesday.

Rhode, the lifestyle brand founded in 2022 by model and influencer Hailey Bieber, has agreed to be acquired by e.l.f. Beauty in a blockbuster $1 billion deal.

New York -- Hailey Bieber's beauty brand rhode sold to budget makeup powerhouse e.l.f. Beauty for $1 billion on Wednesday. It's e.l.f.'s largest acquisition to date, eclipsing its $355 million ...

REUTERS/MARIO ANZUONI/FILE PHOTO Hailey Bieber poses during the Met Gala, in New York City, New York, on May 5. Bieber’s makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for ...