A new series of odd items based around the back ends of various Sanrio mascots turn their butts into adorable hair clips and ...

Japan's cutest new character threatens to overshadow Hello Kitty, and the franchise is receiving the most delightful ...

Hello Kitty owner Sanrio Co. surpassed Japan’s biggest company Toyota Motor Corp. in stock turnover last month on the firm’s ...

Fans of all things kawaii are in for a treat as Sanrio and CROCS unveil a collaboration that’s bursting with charm, nostalgia ...

Sanrio, the 64-year-old company behind the iconic Hello Kitty brand, is thriving once again with a modern makeover.

Shares of Sanrio, which was added to MSCI’s Japan index last month, jumped 12 per cent in May. Read more at straitstimes.com.

Sanrio opened up pre-orders for a new collection of goods that feature the butts of popular mascots like Pompompurin and ...

Characters like Kuromi, My Melody, and Pompompurin wear bows in a new Sanrio My Fave Color series Bikkura Bath Bombs series.

A new animated series featuring characters from the 1970s Mr. Men Little Miss books by Roger and Adam Hargreaves has arrived on YouTube.

A Birmingham manufacturer has won a licensing deal with the publisher of famous children's cartoon brand Hello Kitty and ...

Sanrio differentiates itself from peers in the toys and recreation industry by increasing the popularity of its character intellectual properties, or IPs, over the years through product sales ...

Check out this Naraka: Bladepoint x Sanrio Characters collaboration trailer for the upcoming Too Cute to Counter crossover event which brings the world of Sanrio to the melee battle royale game.