Al Arabia rented billboard space from its competitors to deliver a subtle message to the advertising and marketing community.

The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in January 2025.

Entourage will develop of a comprehensive brand strategy and a full-scale communications roadmap leading up to the stadium’s ...

Escalade-V marks Valentine's Day with a boot overflowing with roses, inviting people to take photographs at The Walk, JBR.

The FNP.ae campaign ran across 11 prime billboards across the UAE, including five billboards in Abu Dhabi and six in Dubai.

Dernagh O'Leary has been appointed as Director - Abu Dhabi to oversee the Flint Culture presence in Abu Dhabi.

Extend The Ad Network partners with Formula E to bring an innovative multi-channel experience to first ever E Prix in Jeddah.

CIQ's ECD Akheel Hassan Bilgrami discusses a future where the best things are made possible by AI and machines, and hopefully ...

The ability to scale AI-driven personalisation will be a major factor in 2025. Data science and AI are critical in delivering ...

With a 37 per cent mobile shopping growth has become one of the key shopping events for Middle Eastern consumers on Valentine ...

Create's Romain Colomer shares his take on why organisations should not become invisible to AI agents or to humans who rely ...

Brands for Less' latest campaign, The Agent, offers audiences an inside look at the sourcing process behind the brand.