As the leader of Hormel's hub for innovation, consumer and shopper insights, brand diagnostics, and technology, Selk finds ...

Consumer goods manufacturers prioritize consumer insights, but personalization capabilities have room for improvement. Learn how CPGs like Kellanova and Clorox are investing to improve sales at retail ...

Coca-Cola’s customer platform, myCoke, through which retailers and foodservice providers can order products, make payments, raise service requests, and receive support from a single location, has ...

During a recent CGT webinar, Samantha Mitchell, chief digital officer at CONA Services, provided attendees with an inside look at how the company modernized its customer engagement platform.

How Is AI and Machine Learning Changing the Way We Manage the Supply Chain? Shifting consumer demands, geopolitical uncertainty, labor constraints, and residual pandemic-era behaviors can all have a ...

Consumer goods companies can use generative AI to address both planned and unplanned interruptions in their manufacturing processes, dramatically improving their manufacturing efficiency.

COVID-19 drove people to reflect on their priorities, elevating concepts like community service, equity, and sustainability. A decade ago, values like these weren’t front-and-center, operational ...

Between May and July 2024, participants were randomly assigned to one of four situations: An individual working without Gen AI A team of two humans without Gen AI Individuals working with Gen AI A ...

Nestlé Purina is scaling its single-sign-on (SSO) digital solution to provide an info hub for pet owners and a valuable source of consumer data for Purina.

During a recent CGT webinar, Samantha Mitchell, chief digital officer at CONA Services, provided attendees with an inside look at how the company modernized its customer engagement platform.

Southern Glazer’s joins other companies in the BevAlc category that are undergoing strategic portfolio optimizations. Constellation Brands recently divested its Svedka brand, selling to Sazerac to ...