Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to ...
The fintech’s abrupt restrictions on withdrawals and debit card spending have triggered a backlash, denting its reputation in ...
In an interview with Campaign Asia, global CEO Nancy Reyes and chief creative officer Chris Beresford-Hill discuss their ...
Role takes leadership of 'almost all multi-market and global client relationships' within Havas Creative Network.
There comes a time when no amount of Adidas Sambas or Botox can hide the fact that you’re no longer the right person to give advice on micro-influencers. Alison McKinnon on the realities of ageing in ...
A new mindset is reshaping the Chinese consumer—64% now prioritise emotional fulfilment over material goods. Live ...
Articles written by Will Green ...
One of the first brands to democratise international calls and foster global communication, Skype gets a fond farewell as it ...
Substantial planned media investments will be made in over 100 markets including Southeast Asia, South Korea, and India among ...
Appeals are among the most fun parts of a cricket match. For those not familiar with the game, they are when the bowling team creates a ruckus—usually yelling "howzzat!" aloud—to indicate their belief ...
Electronic Arts has appointed GroupM as its global media agency following a competitive review managed by ID Comms. GroupM’s T&Pm was the incumbent on the account, but a group solution from GroupM ...
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