If the NFL is to have 10% ownership of ESPN, does that mean the ESPN universe of content platforms will have to increase the ...

After a quarter century chronicling the ad biz, Smith explains why the time is right to shift to a different kind of media ...

New McKinsey research reveals why CMOs keep getting sidelined -- and what it'll take to make marketing matter again.

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Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

Some, if not many, of PBS's approximately 350 local station affiliates operate on a shoestring, so for them, losing CPB's ...

Whether Sweeney, best known for her work in “Euphoria” and “The White Lotus,” will bring similar good fortune to American Eagle Outfitters, is far less clear. The ad sparked furor among some followers ...

YouTube has changed its ad revenue policies regarding the use of profanity in the beginning of a video, allowing creators ...

Pharma firm UCB, which has previously advertised Bimzelx for treatment of psoriasis -- including this spot that debuted ...

While Amazon has slowly reduced its presence in Google Shopping during the past year, the sudden stop raises questions about ...

Halperin, who was co-editor in chief of The Hollywood Reporter, has been named co-editor in chief and head of music for ...

As businesses turn to commerce media to generate new revenue streams, enhance customer experience, and ensure ...