Highlighting trends amongst the campaigns entered into the 2025 Creative Effectiveness Lions. Brands that stick with creative platforms over time achieve greater recognition, loyalty, and financial ...

Global strategies, campaign updates and trends in new usage occasions. At a time when consumers are prepared to spend and seek joy, create positive associations and seamlessly integrate usage by ...

One of China's influential marketing models is “seeding”, a strategy where users share real experiences and personal recommendations with one another – and it has been used by Rednote/Xiaohongshu to ...

Sixty-two percent of global consumers think their personal finances will get better in the next six months, according to GWI data in WARC’s 2025 Consumer Trends Report; only 10% expect their finances ...

As AI-led media investment becomes the talk of the industry (at least on the tech side), the rubber is hitting the road on the question of how much systems like Meta’s Advantage+ and Google’s PMAX ...

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide.

Provides practical a roadmap for how marketers can maximize opportunity by designing for discovery as well as decision.

The IAB has published a new definition for ‘commerce media’, a broader term which incorporates retail media networks. Commerce media encompasses any business that transforms its physical and digital ...

It’s no surprise that most social media users frequent more than one app, but the latest We Are Social/Hootsuite research tracks the overlap between apps.

Eighty-five percent of ads fail to reach the “attention threshold” that is needed to make an enduring impact from a brand-building perspective, according to research discussed at the Cannes Lions ...

Podcast campaigns deliver an average return on adspend of $2.42, according to a study that covered over 530 efforts from more than 230 brands.

Google has pivoted hard into AI, which now forms a critical part of its experience, and when Google makes changes, the impact is felt across the web, from users to publishers to advertisers; as AI ...