BMW USA is set to feature its all-new fully electric iX SUV during the upcoming Super Bowl. And, as expected, the commercial aims to be unique and entertaining. Whether or not you're a fan of American ...

Coldplay's new song "Higher Power," which already hit three million views since it was released on YouTube, becomes the soundtrack for TV commercials for the debut of the new all-electric BMW models, ...

Arnold Schwarzenegger is harnessing the power of Zeus in his Super Bowl 2022 ad. The actor, 74, stars in a commercial for BMW's iX electric car that aired at this year's Super Bowl. In the ad, ...

BMW's all-electric iX SUV looks like the future, showcasing the brand's latest technology. Having been on the market for nearly five years, the new 2026 model offers enhanced power and efficiency, and ...

Garret Donahue, a Southern California native, has been involved in car culture for the majority of his life. From organizing local group drives to attending open track days, Garret dives deep into the ...