“Big Data” is the latest example of how a shiny new concept can become the toast of the town. Big Data has been heralded by many as the new competitive advantage for smart companies. Like many ...

What is so big about big data? As a national speaker and consultant, I see big data as a key to success for future marketers. The ability to know the existing and prospective customer, offer suggested ...

Explore examples of how digital transformation is improving businesses, from retail to banking to healthcare. Written by eWEEK content and product recommendations are editorially independent. We may ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I'm a huge fan of data. In fact, I love it so much that my mentor gave me a shirt that ...

HERNDON, Va., March 18 — SYNTASA today announced it has joined the Cloudera Connect Partner Program and has certified its marketing analytics solution on Cloudera Enterprise 5. The SYNTASA analytic ...

The sales funnel—a linear journey termed AIDA, beginning from the wide mouth of the funnel (Awareness), moving to the mid-section (Interest and Decision), and finally reaching the narrow bottom ...