Consumer behavior is the response of the customer towards a particular product. It might be a single person who decides the response, or a group of individuals, or even society for that matter.

During the pandemic, we are experiencing years of change, packed into a few short months. Everyone has become an early adopter. Brands need to catch up with radical changes in consumer behavior.

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Mass-market retailers such as Macy’s, Target, and Dollar General have underperformed, reflecting ongoing consumer caution and a shift toward value among lower-income segments.

For businesses, three simple questions can act as a guide to how consumer behaviors evolve after a crisis and how companies can respond to them.

Discover what black box models are, their applications in finance and investing, and examples of how they drive decision-making without revealing internal processes.