We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

The money keeps flowing to cross-device, and Drawbridge is the latest beneficiary, picking up $25 million in Series C on Thursday, led by Sequoia Capital. The new round brings Drawbridge’s total ...

Tracking activity between desktops and mobile devices is finally a reality. Google announced it would begin showing advertisers paid search conversions that begin on one device, like a smartphone, and ...

Cross-device identity matching is the way marketers map pseudonymous identifiers both intra-device as well as across multiple devices to the same consumer to improve personalization and measurement.

Microsoft Advertising will soon roll out a new Cross-Device attribution model. What Microsoft is saying. The news about the conversion attribution update was announced in Microsoft’s June roundup of ...

Stalking victims would be armed with stronger protections if proposed changes to a Florida law outlawing unauthorized use of wireless tracking devices are enacted. It’s currently illegal to install ...

Do you ever feel like your Android device tracks you more often than it should? At this point, it's an open secret that smartphones track their users and use the data for personalizing ads, among ...

It’s been a busy 10 months since AdExchanger published its inaugural Marketer’s Guide to Cross-Device Identity. Since then the market has seen significant developments, including technology evolution, ...