Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now The most mature digital product analytics ...

As General Manager of Zebra Analytics, Guy is responsible for the growth, leadership strategy and customer success of the business unit. These days, it is not a question of whether companies are ...

When it comes to leveraging customer data, extracting value can be a challenge for businesses. Mona Popli of Heap shares some practical tips on where to start. The ongoing pandemic and now sluggish ...

SYDNEY--(BUSINESS WIRE)--Contexti, a premier Big Data Analytics Managed Services, Consulting & Training company has today launched the Contexti Big Data Self-Assessment Framework. The Framework, which ...

Successful personalization at scale requires intentional planning around customer data management. Investing in customer data is a top priority for marketing leaders. Research found that marketers who ...

Chinese firms are ahead of their peers in the Asia-Pacific (APAC) region in harnessing the potential of data to improve business outcomes, a Splunk study has found. According to the study, 48% of ...

Looking back over the past year, it’s clear that for many organizations, regardless of size or industry, technology was invoked to survive the crisis. Much has been reported about the rapid migration ...

In the future, 2021 may be viewed as a sharp turning point when companies recovered from the dramatic changes of 2020 and moved from surviving to thriving. Recently, John O’Brien, CEO and principal ...

The widespread scale of the coronavirus pandemic, and the need to distribute a vaccine the moment it’s ready, has introduced new complexities to the global supply chain. These include the number of ...

An oft-cited 2012 exposé in The New York Times revealed the extent of Target’s data analytics capabilities. By analyzing customers’ purchasing patterns, Target was able to identify, and market to, a ...