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Yale SOM’s Deborah Small and her co-authors examine how people judge the ethical acceptability of ads for charities, and find ...
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Here are three ways marketing agency leaders can cultivate trust through a more genuine approach to client relationships.
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For some publishers, third-party cookies enable the targeting that differentiates web-based ads from broadcast ads. If you lose the ability to target, you lose the benefit that delivers greater ...
The dominance of large surface warships like aircraft carriers is under threat due to China’s anti-access/area-denial (A2/AD) ...