Google Ads rolled out a new design and features to its Search Ads 360 platform, allowing advertisers to maximize productivity and scale. The new Search Ads 360 experience helps enterprise advertisers ...

Google shook up the marketing world last week with the limited beta release of Google Analytics 360, an enterprise marketing suite that melds the company’s existing Analytics Premium and Adometry ...

The new Search Ads 360 supports Performance Max and Discovery campaigns, includes a refreshed UI and greater support for other search engines. Google has revamped Search Ads 360, its enterprise ...

On September 11, IT Home reported that Google is directly embedding ads into its AI-generated search answers. This move marks ...

On September 11, IT Home reported that Google is directly embedding ads into its AI-generated search answers, marking a ...

New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from Google Analytics 4 (GA4) properties and optimize bids to capture attention. As marketers and ...

Google has long held a reputation for being an experimental company, so it was notable that it felt the need to build Android Experiments, the platform it launched last year to show developers how ...

Google's John Mueller was asked about how Google indexes and ranks images that are in 360° format. The question was "are 360 degree images treated differently by Google?" "Should file names be ...

Developing and implementing a marketing attribution model is a modern-day practice many marketers use to gain a comprehensive view of a customer's journey. When tracking multiple steps, from initial ...

For those with messy bedrooms or who simply want to retain an element of privacy during video chats, various videoconferencing tools have long offered ways to replace the real background with a ...

Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images accessible across devices and optimizable for organic search.