Nivea has pulled a deodorant ad that declared “White Is Purity” after people called the slogan racist and after some hijacked the ad’s online campaign with comments about white supremacy. The ad, ...

Add Yahoo as a preferred source to see more of our stories on Google. Nivea's latest ad is causing controversy for encouraging skin lightening, which has become a booming business. Nivea is yet one ...

*Nivea is flirting with white supremacy in a new ad for its invisible deodorant. The beauty brand used the slogan “white is purity” for the ad posted on its Facebook page, which was geo-targeted at ...

Nivea has since deleted the ad and the brand’s parent company, Beiersdorf Global AG, issued a statement to the Washington Post apologizing for the inadvertently offensive ad: “That image was ...

Nivea pulled its “White is purity” ad this week after it was accused of being racially insensitive on social media. The ad, featuring the back of a woman with dark hair over a white robe in a brightly ...

If you took a quick glance at the latest Nivea ad to appear on Nivea's Middle East Facebook page to promote its Invisible for Black and White deodorant, maybe you wouldn't see what all the fuss is ...

Nivea is in hot water over an ad for its new spray deodorant. According to CNN, the company has pulled an ad that read “White Is Purity” after it triggered backlash on social media. The original ad ...

Nivea has pulled a deodorant ad that declared “White Is Purity” after people protested that the slogan is racist, and after others hijacked the ad’s online campaign with comments about white supremacy ...