Key Analytics Measures for PPC Even the most rudimentary web analytics measures can tell us something about our PPC campaigns. The following metrics can be found in any web analytics program. I’ll ...

Here's how AI automation and tools like Cursor help scale PPC campaigns with smarter scripts, data integration, and custom ...

Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 1,500 law firms with their websites and marketing. Asking whether it’s better for your firm to focus advertising ...

As someone who primarily engaged in SEO and content writing for small businesses, I didn’t really care about PPC advertising. Maybe because of people like me, only 45% of small businesses invest in ...

Acquisio, which provides SEM campaign management tools for enterprises and small businesses, was acquired by Web.com. Web.com has many thousands of small business customers, who buy web hosting and a ...