Salesforce does intend to integrate various applications in an enterprise, but much of Customer 360 revolves around connecting Salesforce apps and data.

The new ecosystem of ISVs and systems integrators aims to help Salesforce customers leverage third-party data by providing bidirectional support for zero-copy integrations with Salesforce Data Cloud.

The integration enables Salesforce Service Cloud and Sprout Social customers to gather customer insights from social and take accelerated action to enhance customer experiences.