Streaming giant Amazon Prime has announced it will be pumping up the price tag on ad-free viewing for Prime Video members.

Amazon announced at its annual unBoxed event in Nashville, Tennessee, that its Prime Video streaming service now has an average monthly ad-supported reach of more than 315 million viewers globally.

Amazon has introduced Prime Video Ultra, a $4.99 monthly add-on that removes ads from most content, including purchased titles, while adding perks like more offline downloads and 4K/Dolby Atmos ...

The cost to remove ads will rise from $3 to $5 per month starting in April, with new features like 4K video being added to the premium offering now titled 'Prime Video Ultra.' By Alex Weprin Senior ...

At the 2025 Amazon Upfront UK event, senior executives from Amazon Ads, Prime Video and Amazon MGM Studios were joined on stage by celebrities and actors to showcase Amazon’s entertainment portfolio ...