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Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...
GAM's dinner with ad agencies sparked speculation that Google is divesting its SSP. But Google says it's part of the trend of ...
Amazon this week said it will shut down its ad serving business by the end of 2024. Industry insiders said Amazon didn't invest enough in its ad server for it to compete with Google. Now Google stands ...
Publica by IAS, the independent ad server purpose built for Connected TV (CTV), has announced that Goldvertise, a specialist ...
Amazon will shutter its ad-serving business in the fourth quarter of 2024, the company announced Tuesday. The delay is intended to give brands and agencies extra time to transition business to another ...
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