Traditional attribution misses part of the AI buyer journey. Measure access, visibility, demand, referrals, pipeline, and revenue.

Google's mobile experiment displays participating advertisers' favicons and domain names above sponsored results.

Anthropic says detection tools and documentation are coming, while warning that watermarks can't confirm authorship or rule out AI use.

Publishers say Google's AI-generated search summaries have reduced referral traffic and may breach a news compensation agreement.

Google now lets advertisers measure new customer acquisition without affecting bidding, replacing a reporting workaround.

Advertisers can now identify missing campaign metrics in imported data, improving the accuracy of cross-channel reporting. Google has introduced a Campaign Data Import Validation Report, giving ...

ChatGPT ads now allows for conversion-optimized product feed campaigns, expanded measurement integrations and carousel ads ...

Google said this is a limited test where they add create images, ask about files and brainstorm buttons under the search box.

Google will upgrade eligible Search campaigns to AI Max from Sept. 1, enabling search term matching and text customization.

Learn how to boost visibility across search, social, reputation, and AI using SOCi's F.A.C.T.S. model for multi-location ...

Go beyond HTML with practical workflows to uncover rendering issues, weak site structure, and other obstacles to AI ...

Microsoft's now lets advertisers appeal multiple disapproved text & image assets at once, reducing time spent resolving policy issues. Microsoft Advertising launched bulk editing and appeals for ...