Interpublic Group cited three large account losses from 2024 that impacted the business, especially in media and healthcare.

Streaming’s grown up, ad budgets have followed, and CTV now demands integration, not experimentation, in modern media ...

Articles written by Arjit Sachdeva ...

Campaign’s take: Peps Industries has turned the breakup trope into a mattress manifesto. Its latest campaign, ‘ Some Breakups Are Necessary’, cheekily frames ditching lumpy, unsupportive beds as a ...

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick ...

Ajay Kakar, head – corporate branding at Adani Group, said "At Adani, we are not just generating electricity—we are creating ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just ...

As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less ...

A kiss cam, a fake apology, a CEO and HR head in the frame—brands jumped on Astronomer’s viral moment faster than you can say “crisis PR.” ...

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do ...