By failing to show progressive portrayals of young men that resonate, brands risk alienating an entire audience and leaving ...

The failure of Sky Sports’ female-focused TikTok account Halo felt inevitable, but shutting up shop rather than iterating was ...

Consumers also demand consistency in where prices are applied. Almost four in five (78%) expect in-store and online prices to ...

Adam Zavalis, vice-president of marketing at Asda, is leaving the business at the end of this week to “pursue new ...

From operating in survival mode to finding flexibility, four B2B marketers discuss the ups and downs of going it alone.

With a renewed focus on finding the right solution, brand remains a key factor as the lines between B2B and B2C begin to blur ...

As part of a wider goal to make TV advertising more accessible to SMEs, Channel 4 has rolled out its AI-generated ad service ...

Center Parcs has completed an overhaul of its marketing leadership team with three senior appointments, as the business ramps ...

Episodic approaches and story over product are two of the key themes defining 2025’s Christmas advertising, as brands grapple ...

As the great Carl Sagan once said, “you have to know the past to understand the present”. A couple of months ago, I was giving a talk to a group of marketers and people working in advertising. Drawing ...

Entrants to this year’s awards were challenged to prioritise inclusive design in their advertising for a second year in a row ...

From navigating the risk of “blanding” to building trust, B2B marketers explain how they use AI for content, creative and to ...