Meta stands to be one of the largest beneficiaries of a TikTok ban in the US, analysts say. Through ad dollars alone, Meta could rake in up to $3.38B.

On January 19, the day before Donald Trump is inaugurated, TikTok will be banned in the US as it has failed to divest its US operations.

TikTok warned US users late Saturday of an imminent shutdown of its service following a Supreme Court ruling in favor of a law banning the platform.

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Welcome back to Week in Review. This week, we’re looking at the impacts of the looming TikTok ban in the U.S., including the “TikTok refugees” moving to

One cause for concern among creators is a belief that Meta doesn’t seem to deliver content to the right audiences. Elysia Berman, who has amassed more than 170,000 followers on TikTok, said she finds the Reels algorithm “much less exciting” as a viewer and less fruitful as a creator.

YouTube and its Shorts platform should also gain from TikTok’s loss. According to Morgan Stanley managing director Brian Nowak, every 10% of the time users would have spent on TikTok that goes to YouTube would add $400 million to $750 million in ad revenue to the video platform’s sales.

India’s 2020 crackdown helped give rise to Instagram Reels, which has largely replaced it there. But TikTok has proved more resilient elsewhere.

Potential buyers for TikTok US include MrBeast, Kevin O'Leary, Frank McCourt's Project Liberty and Perplexity AI, who bid a merger instead of a sale,

Trump says an announcement will probably come once he takes office on Monday about the app's future in the US.