GA4 Five Years Later: The Current State Of Marketing Analytics

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality.

AI has already run out of training data — but there's more waiting to be unlocked, Goldman's data chief says

Cheaper AI models may be trained on outputs of older systems instead of fresh human data.
Sourcing Journal on MSN

‘If AI Doesn't Solve a Problem, It's Not Worth Considering'

At once revered and a little feared, AI is the industry's shiny new toy and buzzword. But savvy companies agree on one thing: ...