GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality.

Marketers have been using decisioning technology for decades — automated rules that decide which email to send, when to follow up or how to score a lead. What’s new isn’t the idea of automation, but ...

ServiceNow has announced AI Experience, a new user interface that fully integrates AI into the platform. AI Experience provides a multimodal interface that enables employees to interact with various ...