President Trump’s announcement of a planned 50% tariff on all Brazilian imports has sent shock waves through the U.S. coffee industry. The proposed trade action would significantly impact coffee supplies, as Brazil currently provides approximately 30% of all coffee imported into the United States.

Latin America’s biggest economy can weather the shock of a high tariff rate. But American coffee lovers and Brazilian ranchers are likely to feel the pain.

U.S. President Donald Trump on Wednesday slapped a 50% tariff on most Brazilian goods to fight what he has called a "witch hunt" against former President Jair Bolsonaro, but softened the blow by excluding sectors such as aircraft,