First, step back and try to identify the essence of your brand by asking yourself what your company’s core values are.

With great apologies to Tolstoy, all dysfunctional law firm brands are dysfunctional in their own ways. Maybe it’s the way ...

What is Hutchinson’s story? That’s the focus behind a city branding initiative that started in September. Chandlerthink, a Tennessee-based company that received the $75,500 contract to ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

By crafting a narrative that highlights your brand's purpose and values as well as the customer's journey, you can forge ...

As Zomato rebrands as Eternal to reflect its expansion beyond food delivery, Invezz examines how rebrands by giants like ...

Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta and more. The post 6 B2B paid media platforms where you can ...

Express is entering a new era of style with Dress to Express, a new brand platform that marks a bold new chapter for the ...

Elon Musk's X is working with the adtech company Magnite to boost programmatic ad sales. The company has been expanding its ...

AT&T and TransUnion have unveiled a new enhanced caller identification service that displays company names, logos, and call reasons for verified incoming calls to AT&T wireless customers using Android ...

The city of Tipton has its first brand identity, and it leans into the potential of the small town. The city announced Monday ...

Black content creators are paid 35 percent less than their White peers—but brands can help even the playing field.