The Attention Alchemists: crafting gold from social engineering
Nike's 2018 campaign featuring Colin Kaepernick is a masterclass in corporate social alchemy. By embracing the controversial ...
Zomato to Eternal, Google to Alphabet, Facebook to Meta: why do companies rebrand and does it work?
As Zomato rebrands as Eternal to reflect its expansion beyond food delivery, Invezz examines how rebrands by giants like ...