The ‘intention economy’ is coming. It’s like Christopher Nolan’s ‘Inception,’ but instead of using dreams to influence people ...

Nike's 2018 campaign featuring Colin Kaepernick is a masterclass in corporate social alchemy. By embracing the controversial ...

And doing so requires clarifying the European Union’s narrative on the relationship with large digital platforms and the ...

As Zomato rebrands as Eternal to reflect its expansion beyond food delivery, Invezz examines how rebrands by giants like ...

Behavioral Advertising Manipulation: Cambridge Analytica used data to influence ... The potential for future harm is significant. For example, an AI system might unjustly deny medical insurance ...

In this edited extract from his new book The Leadership Genius Of Elon Musk, veteran business journalist and broadcaster ...

Today, businesses are increasingly relying on data to fuel personalized marketing strategies, and the question of ethical boundaries remains ...

On Friday, a new far-reaching case joined the club: a class action for invasion of privacy brought against LiveRamp Holdings Inc., a public company headquartered in San Francisco that describes itself ...

The suit in San Francisco federal court alleges that LiveRamp is "operating a massive identity surveillance system that ...

Yet, many examples have ... remembers the 2018 Cambridge Analytica scandal which involved the data of 87 million Facebook users being misused for targeting political advertising, right?

Examples of disruption emerged rapidly ... Zuckerberg’s utopian vision began to crack in 2018 when the Cambridge Analytica scandal emerged. By this time, Facebook had acquired Instagram six years ...