American has been working with banks and card networks on a new deal with the aim of consolidating its business with a single issuer, sources tell CNBC.

Cunard Line brand loyalists can earn status and related perks through the line's Cunard World Club program. Learn all about ...

We’re proud to announce that Varsity Vibe has secured a highly commended acknowledgement in the highly competitive ‘Best ...

Building customer loyalty in the restaurant industry is crucial for long-term success. These six tips can help restaurants ...

The company behind SkyTeam carrier Virgin Atlantic has debuted a new way for US frequent flyers to earn points that can be used on everything from flights to cruises. The card comes with a ...

While some measures, like introducing limited-time value meals, address cost concerns, one interesting tactic fast food ...

Enormous. Inflated. Downright chonky. Call it what you want but the is out with a welcome offer so big, you might have to ...

Loyalty Rewards is a strategically created program that recognizes and rewards members for their ongoing engagement with the ...