It feels like everyone who produced ad spots for this year’s Super Bowl with generative AI failed in terms of making gen AI seem useful or like something worth getting excited about. Though we’ve seen ...

New research from the ASA and IMTB reveals consumers not only prefer when influencer ads are labelled, disclosure doesn’t impact engagement.

LANSING, Mich. (WLNS)– Robert Kolt, a retired professor from Michigan State University, marked his 30th year of analyzing Super Bowl advertisements this week, evaluating winners and losers in an ...

Pharma ads during regular season NFL games in 2025-2026 were 104% more effective than average pharma ads on prime-time ...

Following the trend from the past few years, Ben Affleck once again partnered with Dunkin' Donuts for another Super Bowl ...

Gambling advertising rules may not sufficiently limit influence on betting behaviour, say University of Sheffield researchers ...

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

One of the year's biggest sporting events is upon us — and almost as notorious as the big game itself are the Super Bowl advertisements.

Super Bowl LX featured a number of health and longevity-focused commercials. Doctors react to the products and claims made ...

Many of us fall back on folk medicine remedies for ailments, whether they’re proven to be effective or not. We asked editors ...

Google's top-ranked ad stood out for balancing emotional resonance with a clear demonstration of product value. The ad echoed the spirit of Google's iconic 'Parisian Love' spot from 2009, offering a ...