E-commerce PPC is when retailers pay each time a user clicks on their ads. PPC ads appear on advertising platforms such as ...

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

Late last year, Verizon Communications got an unusual message from a media company that wanted its business: Spend your ad dollars with us or we’ll see you in court. The threat came from X, the ...

Implementing a customer portal banner ad is one of the easiest ways to nudge subscriber behavior – from featuring new products as add-on items to boost AOV, or highlighting a subscriber-exclusive sale ...

For example, you could include CTA buttons featuring active text like “Join now for free” on advertisements created to promote a free trial for your subscription service. Place your CTAs strategically ...