L'Oréal Paris was today awarded as the brand delivering the most creatively effective digital ad as judged by consumers in the 2025 Kantar Digital Creative Effectiveness Awards for APAC. The ...

They make you laugh, cry, think, and sometimes, even change the way you look at the world—just a little bit. So, can ads really make us feel something? Indeed, ads have the power to resonate deeply ...

Another “excellent example of a beverage brand breaking through during the Super Bowl is Poppi,” Chin said.“Its ad this year scored an ‘Exceptional’ 100% brand recognition – everyone ...

For example, of the two major video-based sites for gamers, Twitch offers 3x higher conversion rates, thanks largely to its unskippable ad format and targeted approach; while YouTube has a 54% ...

As the 2024 Cannes Lions B2B Grand Prix winner, it’s a brilliant example of “show, don’t tell” in B2B advertising. AWS: ‘When I Grow Up’ by Joint London ...

Cadbury’s Secret Santa is a fantastic example of this, harnessing the power of consistency with a very distinctive ad which is clear on what the brand wants to be famous for. No one else could tell ...

Mobile advertising is advertising designed to appear on mobile devices such as smartphones and tablets. It is optimized for the small screen space available.

In a given week in July in Harrisburg, Pennsylvania, for example, Republicans had outspent Democrats by more than 600 gross rating points, a unit that measures the reach of an ad.

If these informative ad examples are getting your creative wheels to turn, one more idea may actually make them spin: Informational ads can also be effective at building and burnishing a company's ...

One example is carousel advertising, where you can scroll left and right when reading content. Interactive advertising increases one’s feelings of control and leads to greater engagement.

For instance, splendid varieties could draw in more youthful watchers, while more expert and cleaned visuals could speak to a more established segment. ugc ads promotions frequently include ...