Effective ads typically rely on strong market research to uncover what makes target customers tick, ... For example, a gum maker's TV ad might associate a cool mint flavor with a brisk, ...

In 2018, for example, ads that focused on the issues were highly effective for congressional candidates (that year, healthcare was mentioned in more ads for U.S. House and Senate candidates than ...

Members of Forbes Agency Council share examples of outdoor advertising campaigns they found particularly effective, and why they worked so well.

Banner ads require great attention to detail to get it right. The difference between a banner ad that drives clicks, traffic and leads to a website and one that doesn’t is often marginal at best.

As an example of an award-winning ad that effectively links to the brand, Kantar pointed to Busch's Bronze Lion-winning "What beer is that?," a humorous spoof of taste-off contests. The ad scored in ...

The winning ad (with the woman in the skinny jeans) cost 72% less per action than the most costly ad in the set. Keep coming up with new variables and testing new iterations of your ad until your ...

To build an effective, long-term advertising strategy, align these search types with the stages of the sales funnel, ensuring each stage captures user intent and guides them through their journey ...

Negative Political Ads Are Annoying But Effective Wisconsin holds its Republican presidential primary on Tuesday. As in earlier nominating contests, Mitt Romney and a superPAC supporting him have ...

One example of an effective direct mail campaign is one that uses a targeted list to cut down on pieces sent to unqualified recipients. Working with her local post office, a salon owner can choose ...

A number of the ads released during the House Intelligence Committee hearing on Nov. 1 reveal how the Russians used Facebook’s advertiser tools, as well as free posts, to target people by their ...