AI is about to upend Google’s AdWords cash cow

The revolutionary advertising product launched 25 years ago, propelling the company into the stratosphere. Could the party be ...

Google Ads (Formerly AdWords) Launched 25 Years Ago

Google Ads is celebrating its 25th birthday/anniversary today. Yes, Google launched AdWords 25 years ago today in 2000. In ...

Google Ads quietly tests auto-setting “New Customer Value”

Google Ads is testing auto-set “New Customer Values,” sparking confusion and transparency concerns among advertisers.

Google Ads turns 25: A look back at the biggest changes and advances in search

Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.
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WPP launches Open Pro for marketers to create campaigns without an agency

WPP has unveiled an AI tool called WPP Open Pro for marketers to plan, create and publish campaigns independently, without the help of an agency. WPP Open Pro builds on WPP Open, the holding company’s ...