GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality.

Google has been ordered to pay $425 million in a privacy-related class action lawsuit. You may be due some money, but the ...

The layoffs include one academic program director and other positions such as painters and an AC technician, among others.

In the state of California, privacy laws are particularly strong. The public and the press are legally allowed to film in ...

Google has been ordered to pay a $425 million fine following a privacy trial that found it collected user data even when tracking was disabled. The company plans to appeal the ruling, calling it a ...

Struggling with slow website growth and limited return visitors? Building an online presence from scratch can be scary, ...

Most executives remain unaware about how browser tools evolved into monetization platforms that produce data-driven revenue ...

Organic traffic losses tied to AI Overviews are not temporary fluctuations but indicators of a deeper shift in search ...

To establish a thriving e-commerce business, it’s essential to deeply understand your target audience — the foundation upon ...

It is important that professionals learn to master the best digital marketing skills. Here are some Must-have Digital ...

In the second part of our vox pop on the topic of AI search, The Drum members explain how to ensure your brand stands out in ...

With increasing privacy regulations and changing browser policies, websites are exploring alternatives to traditional methods ...