With consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers ...

Influencer marketing uses mental health narratives to sell products, raising concerns about the risks of commercializing emotional well-being and self-care.

When you monetise your life, how do you work out the difference between a personal and professional expense? It’s a question ...

Companies are realizing they can no longer simply promote themselves to potential customers. They have to win over the robots ...

Explains how influencer earnings from collaborations, barter transactions, affiliate marketing, and digital courses are taxed under GST at 18%. Highlights registration thresholds and compliance ...

If you have ever tried to defend creator spend in front of a CFO, you know the problem. The campaign can look busy on the surface. Views are high, comments are positive, and the creators are asking ...

Just weeks after the UK Government’s historic ban on paid-for online junk food advertising, a major new report from Safefood has revealed that children and teenagers in Northern Ireland were ...

As pharma DTC platforms continue to expand, regulators will keep an eye on how discounted drugs are sold — and even advertised — in ways that don’t violate anti-kickback laws.

Explore the 10 best influencer marketing platforms for 2026, featuring AI-powered discovery, analytics, and next-gen influencer workflows.

Readers respond to an editorial about the legalization and regulation of marijuana. Also: The Trump administration’s attack on climate science.

Explore how AI Avatars are transforming India’s digital future, driven by tech innovation, startups, and government-backed initiatives across key sectors.

The supply chain impact was immense, with the retailers experiencing systems going offline, payment disruptions and empty shelves. The financial consequences were also severe, with M&S warning that ...