When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Many of those who have never tried integrating gamification into their business assume that it is a complicated, costly and drawn-out process. In reality, developing and launching a mini game—like ...

Loyalty programs are a way to give recurring customers a reward for frequency, but industry experts believe they should go beyond discounts. During the Restaurant Finance & Development Conference on ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

With complete metrics through the CVL Protocol, GomLabs intends to revamp customer loyalty programs in Web 3.0. Several studies by the CFI group underscore the massive decline in the customer’s ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Does everyone have a loyalty program of some kind? Seems like it. 90% of companies have some ...

From airline miles to tech gadgets, loyalty programs reward consumers for sticking to a brand. In programs that have fixed starting and ending dates, consumers earn rewards by making a certain number ...

The airline industry’s most aggressive loyalty program expansion just gained another powerful component. Alaska Airlines has extended its renowned Companion Fare benefit to Hawaiian Airlines flights ...