“Macy’s Thanksgiving Day Parade” (8:30 a.m. Thursday, WPXI) has always been an inherent promotional opportunity for its namesake department store, an effort to jump-start the holiday shopping season.

On Thanksgiving, Publix released its new holiday commercial. But the new Christmas ad isn't like any Publix has done before.

Ahead of CES, the media giant announced a slew of new tools for advertisers, including AI-powered contextual targeting that ...

NBCUniversal will incorporate 'Arrival Ads' for those who sign on to Peacock, among a host of other new ad-tech elements unveiled by the company.

Macy's Thanksgiving Day Parade viewers were feeling less-than-festive this year. “Time for the annual torture session that is watching the Macy’s Thanksgiving Day Parade,” one person shared via X on ...

The Macy’s Thanksgiving Day Parade kicked off its annual festivities on Thursday, Nov. 27. But many viewers say the broadcast left a lot to be desired. The spectacle streamed on Peacock, Hulu + Live ...

The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the run-up to CES and the Olympics ...

See your favorites from Snoopy to Santa in this annual Thanksgiving tradition. Families around the United States will gather around their tables to give thanks on Thursday, Nov. 27. But before the ...

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The Oscars will stream on YouTube beginning in 2029, ending a more than five-decade run on broadcast television and marking the show’s biggest distribution shift in its history.

American Eagle Outfitters shares popped Wednesday after the retailer posted better-than-expected sales, with a bit of help from its Sydney Sweeney and Travis Kelce campaigns.

For time immemorial, humans have honored and revered beings in the sky. Replace theology with corporate-sponsored floats, and that tradition continues with the 2025 Macy's Thanksgiving Day Parade. Of ...