Not all email addresses are worth adding to your list. Some can actually hurt your email marketing ROI. Here’s how to prevent that – and build a stronger relationship with your prospects. A good place ...

Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

Why do companies want my email address? Advertisers, web publishers and app makers all want to gather email addresses partially so that they can contact you with promotional messages, advertisements ...

As an email marketer, you must maintain good email list hygiene. Failing to do so can lead to bounces, complaints and poor deliverability overall. Also, ignoring unsubscribe requests and spam ...

Q: Should I be suspect of unsubscribing from email lists which ask me to confirm my email address? When I unsubscribe from email lists belonging to known entities or businesses, it generally just ...